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Search Engine Optimisation (SEO) Toolkit

Use our tried-and-trusted strategic approach to SEO to boost your online leads and sales

Start learning our proven system for your business or clients TODAY

IF you know how to get it right, SEO is a fantastic way to drive quality visitors to your site who want to do buy from you now.

We know, because we drive over one million unique visitors to Smart Insights each and every quarter using ethical SEO and content marketing best practices AND our visits are increasing 40% year-on-year.

So, who do you turn to if you want to learn the basics of SEO and learn more advanced best practices?

Our SEO guides aren't written by journalists or SEO spammers who just run blogs...

Instead, our SEO guide and templates are written by experienced enterprise SEO consultants and client-side SEO experts who drive SEO for some of the biggest businesses like Apple, HSBC and Trip Advisor.

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Improve your SEO with this free benchmark tool

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Start improving now with our Free Membership

Improve your knowledge of Search Engine Optimisation (SEO) with our Free guide 10 business-limiting SEO mistakes today

  • Learn the 7 Steps to boost your SEO
  • Check your SEO against our detailed checklist
  • Learn 22 Success Factors to boost your SEO
  • PLUS, get a free, large version of the SEO benchmark chart above

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 25+ free guides across 20 marketing disciplines
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of 165,000 marketers and share information
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Create a winning Search Engine Optimisation (SEO) strategy

Our comprehensive Search Engine Optimisation (SEO) toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

SEO is an AWESOME online marketing channel since it gives the opportunity to drive quality traffic at low cost. BUT, it’s far from easy. You’ll know that SEO is super-competitive and Google has hundreds of ranking factors which change, so where should you focus?

The answer is our continuously updated SEO Toolkit for premium members which demystifies SEO by showing you the factors that REALLY matter to beginners, but also drills down to the details that make a difference for more experienced SEOs running enterprise sites or running SEO for clients.

There are many self-proclaimed SEO experts who may recommend risky ‘smoke and mirrors’ techniques which won’t apply to businesses like yours. Often, their experience is limited to SEO for their personal blogs and they have no experience of real enterprise-scale SEO.

The Smart Insights Expert commentators like Dr Dave Chaffey, James Gurd and Vince Coyne who update our premium members toolkits are different. They have over 50 years experience in SEO in sectors including B2B, consumer brands, Ecommerce retail, Financial Services, Professional Services, Travel and more… PLUS, their experience spans mid-size businesses to the largest enterprises such as 3M, Apple, BP, HSBC, Trip Advisor and  Tui.

Check out the practical guides, templates and spreadsheets in our SEO toolkit to see what you’re missing.

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Armed with our Search Engine Optimisation (SEO) Toolkit, the world's top marketers use our unique approach to develop winning Search Engine Optimisation (SEO) strategies.

How do I get the Search Engine Optimisation (SEO) Toolkit?

You need to be an individual or Business member to get full access to this toolkit but we offer a free sample to get you started.

Already an Individual or Business member? Login here

...or take a look at what's included in this Toolkit

For individuals and for companies - of any size and sector

It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

Individual Membership

All the essentials for one person

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  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Capability Grader
Personalized Learning Plan
Quick Wins +
Comprehensive e-learning


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Unlimited use for your business

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  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey

Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
Digital Experience Management
Email Marketing Automation
Search Engine Optimisation
Social Media Marketing
Google Analytics
Google Adwords
Marketing Strategy & Planning
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
Capability Grader
Personalized Learning Plan
Quick Wins
Comprehensive e-learning

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Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

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