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Social Media Marketing Toolkit

Harness the power of social media using a planned, creative approach

Use our resources to get more from your social media activities and manage the risks

We all know that social media has become incredibly popular with consumers and rightly so! For businesses, social media marketing offers a great opportunity to use fans as ambassadors who share your content and recommend your business at a low cost.

So it makes perfect sense that many companies are using social media tactically by posting updates to Facebook, Instagram, LinkedIn, Pinterest and Twitter.

But few have a social media strategy which helps them use social media to support their business goals. Our experience is that social media works best when you have a more structured approach that's part of an integrated digital communications strategy

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Can you make more of your social media activity

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Improve your knowledge of Social Media Marketing with our Free guide 10 common social media marketing mistakes today

  • Covers the 7 essential steps to creating a social media marketing plan
  • Learn the KPIs needed to set goals and manage social media marketing
  • Get tips to build reach and increase followers and fans

PLUS: with our FREE membership, you'll also get access to these bonus resources;

  • 25+ free guides across 20 marketing disciplines
  • Benchmark your current capability across 10 other essential areas of marketing in our assessment tool
  • Join a community of 165,000 marketers and share information
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Create a winning Social Media Marketing strategy

Our comprehensive Social Media Marketing toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.

You will have noticed that social media changes fast and you need to know the techniques which work best on each social network. There are plenty of self-proclaimed ‘social media gurus’ who will offer to help through their blogs.

But often, the so-called social media guru’s experience is limited to promoting themselves and their blogs, which is quite different to promoting a startup or established business.

Instead, why not tap into the expertise of the Smart Insights Expert commentators who have helped many real businesses grow using social media.

Use our guides and templates to act as your virtual consultant who will:

  • Audit your social media marketing to identify improvements
  • Structure a plan to take control of the opportunities and threats of social
  • Give tips on the latest best practices on all of the ‘BIG 6’ social networks
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Armed with our Social Media Marketing Toolkit, the world's top marketers use our unique approach to develop winning Social Media Marketing strategies.

How do I get the Social Media Marketing Toolkit?

You need to be an individual or Business member to get full access to this toolkit but we offer a free sample to get you started.

Already an Individual or Business member? Login here

...or take a look at what's included in this Toolkit

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It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

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Digital Experience Management
Email Marketing Automation
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Social Media Marketing
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  • Improve your (and your clients') results from marketing
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Digital Marketing Strategy
Marketing Campaign Planning
Content Marketing
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Social Media Marketing
Google Analytics
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Marketing Strategy & Planning
Agency Growth and Management
Branding for Business
Business-to-Business Marketing
Ecommerce / Retail
Integrated Lifecycle Marketing
Managing Digital Marketing Teams
Managing Digital Transformation
Managing International Marketing
Sector Technology Innovation
Startup and Small Business
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Quick Wins
Comprehensive e-learning

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Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
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